Franchise International Malaysia 2011

Franchise International Malaysia 2011 (FIM2011), a premium franchising expo which is awaited by the local and international players, will once again come back to meet you this August. Having held for the 15th consecutive year, this event will guarantee you with a better quality and more diversified products and participation, particularly the influx of the international participants.

Being entrusted as the host country for the World Franchise Council (WFC) and Asia Pacific Franchise Confederation (APFC) meetings which will be held concurrently with the FIM2011, we will witness the presence of the heads of 38 franchise associations under the umbrella of WFC and 17 from the APFC together with their trade delegations to congregate here for business networking. As such, MFA believe that FIM2011 will be a terrific platform to encourage more foreign investors in the country to boost the local franchise industry and make it more competitive globally.

Malaysia has a unique and diversified composition of socio-economy background. The multi-racial, multi-cultural and multi-religious community, plus with the stable politics and resilient economy have made us a popular destination for international franchisors. The market penetration is very high because the products are acceptable everywhere nationwide. Presently, there are 113 or one third of the total 336 registered franchise systems are foreign brands and this indicates that local market share is still open wide for international brands. Thus, FIM must be deemed to be an excellent gateway for them to embark into Malaysia, and vice versa, for homegrown franchises to expand overseas.

The Malaysian government must be credited with its positive approach to develop the franchise industry in Malaysia. Foreign counterparts are confident with the prospect of the industry in Malaysia particularly the infrastructure and government’s franchise friendly policy which has set a role model for them. By having FIM annually, the government means to transform Malaysia as a regional hub for franchise products.

Jointly organised by the Ministry of Entrepreneur and Co-operative Development of Malaysia (MECD) and Malaysian Franchise Association (MFA) and to be held on the 1st to 3rd August at the Putra World Trade Centre Kuala Lumpur, FIM2011 is aimed at upholding franchising industry in Malaysia and also to cultivate more entrepreneurs via franchising as we realise that franchising is a way to contribute to the national coffers, as which has already been testified in countries like the U.S. and Australia.